The Power of Passive Income
Have you ever used one of those spring-loaded water faucets that some public
restrooms install to save water? When you turn the water on, you have to hold the
faucet there, because when you let go, it bounces back to the off position.
Most people’s income source works just like that faucet: You get a little money
flowing, and then when you let go, it bounces back to off. You can never build
freedom that way. What you want is a money faucet that you can let go of once
you’ve turned it on, because it stays on by itself.
It’s not just about having income today, tomorrow, and next week; it’s about
securing your income in perpetuity. This is passive income, also known as residual
income: income that continues coming in, over and over, long after you finished
expending the effort and capital it took to create the source of the income.
Shifting yourself into the Business is a strong step in that direction, but not all
businesses will create passive income. If you own a restaurant, you earn income only
when you prepare and sell a meal. If your business fixes air conditioners, you earn
income only when you provide that service. Even high-salaried doctors and lawyers
earn money only when they see patients or clients. If no patients or clients require
their knowledge and services in a particular week, the income faucet springs shut
again and there’s no money coming in that week.
What most people need is an avenue to create passive income. Knowing this,
Donald Trump and I teamed up to evaluate the many kinds of business structures
that can create passive income, and published our results in a book, We Want You
to Be Rich.
And by the way, that’s not just a book title. We do want you to be rich. Wealth
is not a zero-sum game; it’s not like if you become rich, then you’re taking it away
from me, or Donald, or anyone else. This is an astonishing and abundant world we
live in, and there is way more than enough energy, material, ingenuity, creativity, and
ambition to allow every human being on the planet to be wealthy.
So what did we discover? We found that one business model stood out from the
rest. This particular business model creates passive income, but requires relatively
little cash investment to start up. It has very low overhead, and can be operated on
a flexible part-time basis until it generates enough cash flow for the entrepreneur to
transition out of his current full-time job.
Have you ever used one of those spring-loaded water faucets that some public
restrooms install to save water? When you turn the water on, you have to hold the
faucet there, because when you let go, it bounces back to the off position.
Most people’s income source works just like that faucet: You get a little money
flowing, and then when you let go, it bounces back to off. You can never build
freedom that way. What you want is a money faucet that you can let go of once
you’ve turned it on, because it stays on by itself.
It’s not just about having income today, tomorrow, and next week; it’s about
securing your income in perpetuity. This is passive income, also known as residual
income: income that continues coming in, over and over, long after you finished
expending the effort and capital it took to create the source of the income.
Shifting yourself into the Business is a strong step in that direction, but not all
businesses will create passive income. If you own a restaurant, you earn income only
when you prepare and sell a meal. If your business fixes air conditioners, you earn
income only when you provide that service. Even high-salaried doctors and lawyers
earn money only when they see patients or clients. If no patients or clients require
their knowledge and services in a particular week, the income faucet springs shut
again and there’s no money coming in that week.
What most people need is an avenue to create passive income. Knowing this,
Donald Trump and I teamed up to evaluate the many kinds of business structures
that can create passive income, and published our results in a book, We Want You
to Be Rich.
And by the way, that’s not just a book title. We do want you to be rich. Wealth
is not a zero-sum game; it’s not like if you become rich, then you’re taking it away
from me, or Donald, or anyone else. This is an astonishing and abundant world we
live in, and there is way more than enough energy, material, ingenuity, creativity, and
ambition to allow every human being on the planet to be wealthy.
So what did we discover? We found that one business model stood out from the
rest. This particular business model creates passive income, but requires relatively
little cash investment to start up. It has very low overhead, and can be operated on
a flexible part-time basis until it generates enough cash flow for the entrepreneur to
transition out of his current full-time job.
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